PolyLogo®-RAD – radio activated displays

PolyLogo®-RAD – how you can use them

PolyLogo -RAD radio activated displays allow an interactive connection with the user. The user receives a card or packaging with the integrated display PolyLogo®-RAD. In order to see the hidden contents of the display integrated in the PolyLogo®-RAD, the user holds the card or packaging near an activation unit. Typical applications are in the field of product marketing, in games or trademark and authenticity protection. In the area of product marketing, for instance, the separate distribution of PolyLogo ®-RAD and location of activation can be made of use. That means, the user is motivated to visit a shop or exhibition booth to activate the display of the PolyLogo®-RAD. The display may then, for instance, show a discount or a prize previously unknown. When the application scenarios are skillfully chosen, the elements of game, marketing and trademark protection can be combined in the surprise effect of the active display.

PolyLogo®-RAD – A field test opens the door

Prototypes of the radio activated displays on rolls are now available at PolyIC. These thin and flexible inlays can be further processed into cards in credit card format. This allows for the first time to endow innovative marketing campaigns with the application potential of printed electronics. Our customers are thus given the opportunity to discover the realm of printed electronics and benefit from their potential. Possible fields of application are, for instance, the support of trade fair performance, promotional campaigns or customer retention activities. To this end, PolyIC can offer the complete system of custom designed cards and the required activators, including any technical support. Contact our product manager, we will be happy to discuss your application scenarios and the options for designing the cards. These field tests are for getting started in the volume production of radio activated displays. New product requirements can be gained from the practical application which can then be integrated into the further development. The functionality of the printed, radio activated displays will be extended as the development progresses and be adapted to the growing possibilities of printed electronics. As mentioned in the introduction, this allows access to a broad range of new applications and markets.

To contact one of our product managers, please write an email to info(at)polyic.com.

For further information on how PolyLogo-RAD works, please visit here.